Feasibility Study

Before starting to write your business plan, we recommend you complete a feasibility study (required for applicants to TEF's Business Plan Competition).This is focused on understanding whether the organization could make the enterprise work, which involves considering five key areas:

This page is adapted from the Canadian Social Enterprise Guide, 2nd Edition, 2010 published by Enterprising Non-profits.

1. Strategic Alignment

Assess the fit of the business with your organization. In this section, 

2. Market Opportunity

Assess whether anyone will buy your product or service, and under what circumstances. In this section:

Formal market research is a critical part of the business feasibility assessment. Click here for information and tools.

3. Operational Capabilities

Assess whether your organization has the skills, resources and tools to run this enterprise. In this section:

4. Financial Potential

Assess the potential of your business idea to generate significant sales revenue, and achieve business breakeven (we call this “100% business cost recovery” ) after three years. In this section:

5. Social Feasibility

Assess whether your enterprise is likely to succeed in making the social change you are aiming for.

For TEF-eligible enterprises, determine whether  participants will build sustainable livelihoods, and in particular (i) earn additional income as a direct result of working in the enterprise, and (ii) connect to permanent employment opportunities. In this section:

Download our Feasibility Study Template (mandatory for applicants to TEF's Business Plan Competition)